Beach Locations Bert’s is a family-owned business and operates many concession stands along the beach in Ocean City, NJ. With 70 years experience, we are the oldest beach service in Ocean City, NJ. dating back to 1948. Our courteous, professional staff offers full set-up & breakdown service & weather & tide reports. LOCATIONS 7th Street Plymouth Place 8th Street 9th Street Colony Walk 10th Street 11th Street (Look for American Flag Umbrellas to the left of entrance) 14th Street 15th Street 17th Street DAILY PRICES Beach Umbrella $11 a day (Large 7-1/2 ft industry standard concessionaire umbrellas) Beach Chair $6 a day Boogieboards $6 a day Prices include 6.625% NJ Sales Tax SAVE with weekly and monthly rates.